Tag Archives | Twitter

Personlig policy för sociala medier

Facebook är privat, för nära vänner och familj, Linkedin hanterar vårt yrkesnätverk av akademiker och Twitter ett intressebaserat kontaktnät. Google+ har alla men ingen använder det. Eller? Hur blir det när kollegor känns som vänner, polisen följer mig på Twitter och mamma addar mig på Linkedin? Här är mina egna val för vilka jag blir vän med på olika sociala nätverk. 

Web alias: iPillan

<– Brukar se ut så här.

Twitter – Från mitt privata konto följer jag personer som öppet och reflekterande delar med sig av sina tankar och tips om pr och kommunikation – de jag tror att jag kan lära mig av – samt skönt folk som jag gillar att hänga med eller som roar mig på annat vis (att du är snygg räcker inte, oftast). Jag skriver om  mina personliga åsikter och reflektioner, både jobbmässigt och privat. (Som administratör av företagskonton följer jag nyckelpersoner för företaget i fråga, som kunder, journalister, anställda och branschens talespersoner.)

Facebook – Blir främst vän med folk som jag har en personlig koppling till och ett ansikte på. Familj, vänner, kollegor, samarbetspartners och nätverkskontakter samt gamla skolkamrater. Även personer som delar mina personliga intressen men som jag kanske inte känner personligen, om jag känner till vem du är och om vi tillhör samma community. Jag gör ingen direkt skillnad i vad jag postar, det mesta är synligt för alla vänner.

Linkedin – Professionella intressen och nätverk. För att hålla kontakten med tidigare kursare, kollegor och arbetsrelaterade kontakter från studier och arbetsliv. För att ta del av och delta i professionella diskussioner med de som delar mina yrkesrelaterade intresseområden. För att skapa nya kontakter och affärsmöjligheter.

Google+ – Både vänner och arbetsrelaterat. Blir dock mest det senare av den enkla anledningen att det är de som är aktiva. Använder det hittills mest själv för att testa nyttan för pr-möjligheter.

På övriga platser har jag ingen direkt genomtänkt strategi. Hittar du mig inte någonstans så har jag förmodligen inte hittat dit ännu 🙂 tipsa mig gärna om det är kul eller lärorikt.

Vi ses & hörs!

(Old post in English)

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Så uppdaterar du till nya Twitter #letsfly

Jag har väntat och väntat på att min twitter ska uppdateras till den nya, lite coolare #letsfly versionen. Tydligen måste göra en kraftansträngning själv.

Där får jag för att jag inte hängt med så mycket i diskussionerna senaste veckan. Men, har jag inte fattat, så är det säkert fler (letade runt på twitters developer blog, där de länkar till sin kampanjsida med bilder och video på hur fint det blir men säger inget om hur man gör) så här kommer knepet:

Du måste ladda ned nya Twitter till din iphone eller android för att det ska fungera! Emanuel Karlsten, som var lite snabbare än jag bedyrar att det går på automatik när du väl gjort det.

Jag hoppas att det går fort, för jag har precis slutfört en kom-igång-med-twitter-skola där jag så klart vill ha den nya layouten på mina screenshots.

Med den nya layouten har Twitter delat in sin tjänst utefter fyra olika delar, Home, Connect, Discover, Me (Profil) och Tweet. 

HOME:  Visar de senaste nyheterna, kommentarer och information från de källor du valt att följa.

CONNECT:  Delta i konversationen. Se vem som har följt eller nämnt dig, retweeted eller favoriserat en av dina tweets.

DISCOVER: Ta del av information och bevaka dina intresseområden med dina personliga nyhetsflöden.

ME/PROFILE: Den nya profilsidan sätter dig och dina intressen i centrum för andras beskådan, med dina listor, favoriter, anhängare, foton etc. Här hanterar du även DM (privata meddelanden)

Niclas Strandh har skrivit ett bra och utförligt inlägg här.
Bilder och video har du, som sagt, även här.

Bra tips på hur du kan bädda in tweets på hemsida eller blogg för att dina besökare ska kunna följa, retweeta eller klicka på länkar i tweetsen utan att lämna sidan.

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Mynewsday highlights – “An inspirational kick in the ass”

This week I´ve been busy with Mynewsday, encouraging and monitoring the social media dialogue around the event.

Mynewsday, a day of seminars within pr and digital marketing, that Mynewsdesk arranged for clients and stakeholders, has been the main focus in my work for the last couple of weeks. My part being to manage the social media activities around the event, enabling and encouraging dialogue, making content available and monitoring what is said. We decided to keep to two central places for content sharing and interaction – the Event Newsroom, where we publish all the content before, during and after the event, and Twitter. We have also used Facebook, Bambuser, Instagram and Youtube.

My five highlights from Mynewsday and some thoughts about next year:

1. The rich interaction on Twitter.

Two days in a row, we hit the most trending topics on Twitter in Scandinavia for our hashtag #mnday. All thanks to the participants, gladly talking about the event on Twitter, sharing the content from the seminars with their networks. Since the event took place in three different cities, we were discussing the risk a risk to “let the information out” beforehand. What if the last day would be empty, people having already taken part of the information? But as I hoped, it was quite the opposite. The people who had canceled earlier, were eager to “uncancel” their bookings, when they saw the buzz and didn’t want to miss out. We also got some new guests, asking to join the party.

We had all together over 3000 tweets with the hashtag #mnday during the three days.

2. Great speakers and and content.

The guest speakers was warmly welcomed and highly appreciated. We chose not to invite any known Swedish speakers, but instead take a chance and invite some new acquaintances from Australia, though stationed i London. Adam Vincenzini and Joanne Jacobs. That was the right choice. Above 17800 views in the newsroom and almost 3000 views of the livestream (numbers updated the 6:th of november) we also broadened our own network of influencers.


 

 

 

3. New contacts – and interest from outside.

I have gotten to know some new interesting people that I will definately keep contact with on Twitter – both personally, from my own account, and from the corporate accounts. We got tons of questions and interest for the event from people picking up our conversation on Twitter and Facebook. The funniest example was when I quoted a colleague about investigative journalism, and the Head of the Swedish investigative journalism conference decided to take part in the discussion.

4. “An inspirational kick in the ass”

a Mynewsdesk client called the event. I believe that is the nicest complement of them all, not only inspiring people but actually giving them the tools and confidence to make a change. This particular guy had gone right back to the office in the very same afternoon and updated their Mynewsdesk newsroom. Several persons created personal Twitter accounts, and newsrooms for their companies, during or right after attending the seminars.

5. Mynewsdesk People – internal boost

I think these days was a confidence boost for all the people taking part, from all departments. A nice collaboration exercise with a great result. We operate in a highly competitive market and our sales people sometimes feel insecure. As anyone we need confirmation that we are on the right track.

During Mynewsday, many of my colleagues got comments like “it really shows that you like what you are doing”, “you are so personal and relaxed, those red pants are hilarious”. One funny thing was the response from a visiting competitor, at that time choosing to jump into the conversation “oh well, we are a little bit like that too, we also have flip flop Fridays” followed by silence. I am mentioning that because it is such a good example of what we are not. At Mynewsdesk you can be whoever you are and wear whatever you feel good in. And it is not the red pants in itself that gathers the people, it is the community of mutual interests and compassion, the love for what we are doing. The red pants are just a way of expressing ourselves, showing a belonging. About as far from “flip-flop Friday” you can come, I would say.

Not so great

The only down side for me, was not having the time to speak to people who I would have liked to meet face to face, since I had my nose deep down in the computer all day. My arms are actually still sore from twittering, two days after.

Another thing was some unhappy participants expecting coffee to be included for free, not only served during the morning and afternoon “fika” as it was, but also after the free lunch and beverages that they were offered ;). I am sorry the expectations was not met on that point, we simply could not afford it in the budget. Next time we will inform better in the program!

Next year!

I hope one Mynewsday will never be the same. I’m not so much for routines and fade copies. This Mynewsday was great. It was great because it was the first of its kind and it was different, for us, with happy participants who now has a better understanding of our company and mission. I am convinced it has enhanced our position as the market leader in Sweden (also giving it for free, since these types of events are usually rather expensive to attend) It was also the most “plastic” or mainstream marketing activity we have ever done. And that is not how we want to be positioned in the long run. I think next year’s Mynewsday should be something completely different. Something surprising. Perhaps a canoe adventure in the archipelago for mynewsdesk users, with fire camps and story telling.
What do you want the next Mynewsday to be like?  (comment in English or Swedish)

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Mynewsday second most trending topic on Twitter!

Mynewsday’s third and last day in Sweden, starting in ten minutes. Today we’re broadcast live from Gothenburg.

Today is the last day of a three day seminar tour with Mynewsday, arranged in Stockholm, Malmö and Gothenburg. It’s fun to be me this week. Two days in a row, we ended up among the top three trending topics on Twitter in Scandinavia, on the hashtag #mnday. Let’s see how it goes today.. (Unfortunately the wifi is reserved for our live streaming, since the house do not offer cables, but most people with a twitter device has 3G I guess).

We have had a surprisingly strong Twitter participation, compared to last year when I got accompanied of a handful of enthusiasts. Partially, the increase is due to our own communication and information before the event. Several guests has started Twitter accounts solely to engage during Mynewsday. Of course it’s also because social media usage has increased since last year.

 

You can see the livestream below. As the day goes, I will post the speakers in here.

 

 

 


Today’s news is Johan Höjvall, head of the office in Gothenburg, who takes over the torch from Kristofer Björkman to present the latest Mynewsdesk features.

This is the Mynewsdesk crew on stage after Mynewsday on Rival in Stockholm, wednesday.

Need to get back to work, but I will publish some tips of how to socialize your event later!

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#PRsong Twitter competition – the winner is Informer

We just finished a PR Song competition with our UK friends on Twitter . Do you agree with the results?

Our UK Twitter friends (@mynewsdesk_uk, updated by @adamcranfield) got to suggest their favorite “PR Song”. All suggestions was gathered in twtpoll, open pr anyone to vote.

The proud winner is @kellyqhicks, with her suggestion, the old favourite Informer, Snow. You will find the full Spotify #PRsong playlist in here. Enjoy!

This is the results from the voting:

 

 

 

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