Just logged into my Facebook account and found the new feature ”Subscribe”.
It allows me to follow the public updates of others without friending them. Becoming ”friends” implies you have a personal relationship with a person, this function allows me to follow people I find interesting but don’t have an established connection with, and who might not have the same interest in me :).
I think this is a great thing for B2B usage of Facebook since most people still use Facebook for private relations and hesitate to let professional people into their feed, even though there are possibilities since before with privacy options and groups (categorizing your friends). Though, you cannot subscribe to a person from your company Page.